Smart Marketing

Smart Marketing


We help customers to develop and execute a dynamic marketing plan using our SMART strategies and tactics.

  • Specific – Can the detail in the information sufficient to pinpoint problems or opportunities? Is the objective sufficiently detailed to measure real-world problems and opportunities?
  • Measurable – Can a quantitative or qualitative attribute be applied to create a metric?
  • Actionable – Can the information be used to improve performance? If the objective doesn’t change behaviour in staff to help them improve performance, there is little point in it!
  • Relevant – Can the information be applied to the specific problem faced by the marketer?
  • Time-bound – Can objectives be set for different time periods as targets to review against.


    • Create and implement a customized lead generation program.
    • Attract more prospects and convert them to customers.
    • Improve your branding and positioning in the market place.
    • Increase or create your online presence.